The Challenge
Launching a restaurant on the Mag Mile with zero digital footprint
Mozzarella Store Pizza & Caffé had a mid-summer launch date on Chicago's famous Magnificent Mile but absolutely no digital presence, content, or marketing plan. The challenge was creating brand awareness and driving foot traffic in one of the most competitive restaurant markets in the country, with limited time and budget before opening day.
Zero existing digital presence or brand awareness
Highly competitive Magnificent Mile restaurant scene
Tight timeline with mid-summer launch deadline
Need for immediate local market penetration
Building credibility and trust with Chicago diners
Our Solution
Single-Day Photo Shoot
Captured high-quality content for 3+ months of marketing materials across all channels.
Digital Presence
Built complete online presence to ensure discoverability on social media and Google.
Organic Growth Strategy
Implemented targeted organic growth tactics that generated 700+ followers monthly.
Website Traffic & Conversion
Drove significant website traffic with optimized conversion funnel for email capture.
Results
