The Challenge
Managing multi-channel engagement for a growing social commerce platform
Double Good needed comprehensive agency support and interim social leadership to increase both seller and buyer engagement across Facebook, Instagram, LinkedIn, and Twitter. The challenge was creating cohesive brand messaging while managing customer service at scale, requiring both creative excellence and operational efficiency.
Inconsistent brand messaging across multiple social platforms
Slow customer service response times affecting satisfaction
Need for scalable content creation and management processes
Lack of integrated analytics and performance tracking
Managing complex seller-buyer relationship dynamics
Our Solution
Creative Production & Strategy
Developed consistent creative production workflows and monthly content calendars across all platforms.
Performance Tracking
Created comprehensive analytics dashboard for strategic oversight and performance monitoring.
Customer Service Automation
Built automated inbox solutions and knowledge base articles to improve response times and satisfaction.
Fractional Leadership
Provided strategic oversight and Fractional Director of Social Media support for sustainable growth.
Results
