Xpres Spa

Social Management & Influencer Marketing

Elevating Airport Spa Experience: How we transformed Xpres Spa's brand awareness and developed a high-impact influencer program that delivered 10x engagement with travelers.

Client:

Xpres Spa

Industry:

Travel & Hospitality

Services:

Influencer Marketing, Audience Targeting, Campaign Management

Budget

<$20K campaign budget

30%
23%
237K

Response Rate

Engagement Lift

Social Impressions

The Challenge
Reaching busy travelers in a crowded airport environment.

XpresSpa needed to cut through the noise of busy airport environments and connect with travelers who could benefit from their premium spa services. The challenge was reaching the right audience with the right message at the right time, while building a sustainable influencer program that could compete with larger hospitality brands.

  • Limited brand awareness among target traveler demographic

  • Highly competitive airport environment with numerous distractions

  • Need for cost-effective marketing with measurable ROI

  • Reaching travelers across multiple high-volume locations

  • Building authentic connections in a transient customer base

Our Solution

Data-driven influencer marketing with precision targeting

Custom Audience Targeting

Built custom lists of U.S. travelers based on Xpres Spa's top three store locations by volume.

Custom Audience Targeting

Built custom lists of U.S. travelers based on Xpres Spa's top three store locations by volume.

Influencer Program Development

Created a comprehensive influencer marketing program designed to reach authentic travel audiences.

Multi-Channel Campaign

Executed integrated campaigns across multiple channels to maximize reach and engagement.

Performance Optimization

Real-time campaign monitoring and optimization to maximize response rates and engagement.

Multi-Channel Campaign

Executed integrated campaigns across multiple channels to maximize reach and engagement.

Influencer Program Development

Created a comprehensive influencer marketing program designed to reach authentic travel audiences.

Performance Optimization

Real-time campaign monitoring and optimization to maximize response rates and engagement.

Results

Exceptional Campaign Performance

Exceptional Campaign Performance

30%

Response Rate

Strong interest in claiming offers during travelers' next trips

30%

Response Rate

Strong interest in claiming offers during travelers' next trips

10x

Engagement Boost

New influencer program delivered 10x the engagement of past efforts

10x

Engagement Boost

New influencer program delivered 10x the engagement of past efforts

10%

Follower Growth

Significant follower increase during the campaign period

10%

Follower Growth

Significant follower increase during the campaign period

$20K

Budget Efficiency

Maximum impact achieved with sub-$20K campaign investment

$20K

Budget Efficiency

Maximum impact achieved with sub-$20K campaign investment

Gallery
"Social Gaines completely transformed our approach to reaching travelers. The influencer program they built delivered results we never thought possible with our budget, and the response rates speak for themselves."

Marketing Director
Xpres Spa

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Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.