StateSet

Communications & Sales Assistance

Scaling e-commerce into the agentic age: how we built comprehensive marketing support for a rapidly growing software company helping e-commerce brands launch into agentic applications.

Client:

StateSet

Industry:

Software / Technology

Services:

Sales Materials, Content Strategy, Ad Creative, Communication Architecture

Goal:

Unified marketing across multiple product lines

4
100%
3x

Product Lines

Unified Messaging

Content Output

The Challenge

Communicating complex technical offerings across multiple products to diverse audiences.

StateSet operates at the cutting edge of e-commerce technology, helping brands transition into agentic applications. As a rapidly growing software company with multiple complex products, they needed comprehensive marketing support to effectively communicate their technical capabilities while maintaining consistent messaging across all touchpoints.

  • Complex technical products requiring clear explanation

  • Multiple product lines with different value propositions

  • Diverse audience from technical developers to business executives

  • Rapid product development outpacing marketing materials

  • Need for cohesive brand story across all products

Our Solution

Multi-channel marketing support for complex technical products.

Updated Sales Sheets

Redesigned and refined sales collateral that clearly communicates technical benefits to both technical and business audiences.

Updated Sales Sheets

Redesigned and refined sales collateral that clearly communicates technical benefits to both technical and business audiences.

Advertising Creative

Strategic ad campaigns and creative assets designed to generate qualified leads and drive conversions.

Social Content Library

Comprehensive content library designed for consistent social media presence across all platforms.

Communication Architecture

Unified messaging framework ensuring consistent communications across all product lines and channels.

Advertising Creative

Strategic ad campaigns and creative assets designed to generate qualified leads and drive conversions.

Social Content Library

Comprehensive content library designed for consistent social media presence across all platforms.

Communication Architecture

Unified messaging framework ensuring consistent communications across all product lines and channels.

Results

Transforming brand management across 20+ locations

Transforming brand management across 20+ locations

3x

Content Output

Tripled marketing content production with streamlined systems

3x

Content Output

Tripled marketing content production with streamlined systems

100%

Message Consistency

Unified communication across all product lines and channels

100%

Message Consistency

Unified communication across all product lines and channels

50%

Faster Campaigns

Reduced time-to-market for new marketing initiatives

50%

Faster Campaigns

Reduced time-to-market for new marketing initiatives

Scalable Framework

Architecture ready for unlimited future product expansion

Scalable Framework

Architecture ready for unlimited future product expansion

Gallery
"Social Gaines transformed how we communicate our complex technical products. The communication architecture they built ensures every piece of content reinforces our core message while speaking to our diverse audience segments."

Marketing Director
StateSet

Let's Talk Growth

Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.

Let's Talk Growth

Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.

Let's Talk Growth

Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.