Community Title Network

Fractional Marketing Direction

How we created a scalable asset management system that maintains brand consistency, while allowing local market flexibility across the fastest-growing title insurance company

Client:

Community Title Network

Industry:

Title Insurance / Legal

Services:

Fractional Marketing Direction, Asset Management System, Brand Guidelines, Video Strategy

Goal:

Unified brand story with local market characteristics

20+
100%
30%

Office Locations

Brand Consistency

Lift in website traffic

The Challenge

Balancing corporate unity with local market relevance across rapid expansion

As the fastest-growing title insurance company in the mid-Atlantic, Community Title Network was expanding rapidly with 20+ offices. Each location needed to maintain local market relevance while presenting a unified corporate brand story. The challenge was creating a system that could scale without losing the personal touch that made each office successful.

  • 20+ offices with varying local market needs

  • Inconsistent brand presentation across locations

  • Time-consuming manual creation of marketing materials

  • Difficulty maintaining quality control at scale

  • Need for both corporate unity and local flexibility

Our Solution

A custom asset management system that scales with growth

Custom Asset Management System

Built a centralized platform for all branded materials, with 20+ design templates for brand consistency across recurring content pillars

Custom Asset Management System

Built a centralized platform for all branded materials, with 20+ design templates for brand consistency across recurring content pillars

Local-First Strategy

Added customizable image blocks for local content to connect communications to the regional market

Established Reporting

Built a reporting structure to give leadership and branch managers access to impactful data on digital marketing efforts

Custom Client Portal

Created a custom client portal to streamline marketing operations and maximize monthly creative budget.

Established Reporting

Built a reporting structure to give leadership and branch managers access to impactful data on digital marketing efforts

Local-First Strategy

Added customizable image blocks for local content to connect communications to the regional market

Custom Client Portal

Created a custom client portal to streamline marketing operations and maximize monthly creative budget.

Results

Driving Growth Through Clarity

Driving Growth Through Clarity

20+

Unified Offices

All locations now have consistent brand presentation with local relevance

20+

Unified Offices

All locations now have consistent brand presentation with local relevance

30%

Lift in Brand Awareness

Proven increase in brand awareness and website traffic

30%

Lift in Brand Awareness

Proven increase in brand awareness and website traffic

100%

Brand Compliance

All materials automatically maintain brand guidelines

100%

Brand Compliance

All materials automatically maintain brand guidelines

Scalability

System ready for unlimited future office expansion

Scalability

System ready for unlimited future office expansion

Gallery
"The asset management system Social Gaines built has revolutionized how we manage our brand across all locations. We now have complete consistency with the flexibility each office needs to serve their local market."

Marketing Director
Community Title Network

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Let's Talk Growth

Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.

Let's Talk Growth

Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.