Mozzarella Store Pizza & Caffe
Brand & Location Launch
How we launched Mozzarella Store Pizza & Caffe on Chicago's famous Mag Mile with zero digital presence, building awareness and driving foot traffic in just 3 months.
Client: | Mozzarella Store Pizza & Caffe |
Industry: | Restaurant & Food Service |
Services: | Brand Launch, Photography, Social media, Digital Marketing |
Goal | Launch new location with zero digital presence |
+700 | 150K | 12K |
|---|---|---|
Monthly Followers | Impressions Generated | Organic Searches |
The Challenge
Launching a restaurant on the Mag Mile with zero digital footprint.
Mozzarella Store Pizza & Caffé had a mid-summer launch date on Chicago's famous Magnificent Mile but absolutely no digital presence, content, or marketing plan. The challenge was creating brand awareness and driving foot traffic in one of the most competitive restaurant markets in the country, with limited time and budget before opening day.
Zero existing digital presence or brand awareness
Highly competitive Magnificent Mile restaurant scene
Tight timeline with mid-summer launch deadline
Need for immediate local market penetration
Building credibility and trust with Chicago diners
Our Solution
Comprehensive brand launch with high-impact visual storytelling.
Results
Gallery
"Social Gaines made our Mag Mile launch a complete success. Starting with absolutely nothing, they created a digital presence that had Chicago talking about us before we even opened our doors."
Restaurant Manager
Mozzarella Store Pizza & Caffe