Double Good

Fractional Direction of Social Media

Scaling Social Commerce: How we transformed Double Good's digital presence and built automated customer service processes that enhanced seller and buyer engagement across all platforms.

Client:

Double Good

Industry:

E-commerce & Social Impact

Services:

Fractional Social Media Direction, Creative Production, Customer Service Automation

Goal

Enhance seller-buyer relationships and streamlined operations

+120%
231K
152K+

Follower Increase

Clicks

Reel Plays

The Challenge

Managing multi-channel engagement for a growing social commerce platform.

Double Good needed comprehensive agency support and interim social leadership to increase both seller and buyer engagement across Facebook, Instagram, LinkedIn, and Twitter. The challenge was creating cohesive brand messaging while managing customer service at scale, requiring both creative excellence and operational efficiency.

  • Inconsistent brand messaging across multiple social platforms

  • Slow customer service response times affecting satisfaction

  • Need for scalable content creation and management processes

  • Lack of integrated analytics and performance tracking

  • Managing complex seller-buyer relationship dynamics

Our Solution

Comprehensive social media management with operational excellence.

Creative Production & Strategy

Developed consistent creative production workflows and monthly content calendars across all platforms.

Creative Production & Strategy

Developed consistent creative production workflows and monthly content calendars across all platforms.

Customer Service Automation

Built automated inbox solutions and knowledge base articles to improve response times and satisfaction.

Analytics & Performance Tracking

Created comprehensive analytics dashboard for strategic oversight and performance monitoring.

Fractional Leadership

Provided strategic oversight and Fractional Director of Social Media support for sustainable growth.

Analytics & Performance Tracking

Created comprehensive analytics dashboard for strategic oversight and performance monitoring.

Customer Service Automation

Built automated inbox solutions and knowledge base articles to improve response times and satisfaction.

Fractional Leadership

Provided strategic oversight and Fractional Director of Social Media support for sustainable growth.

Results

Measurable improvements across all key performance indicators.

Measurable improvements across all key performance indicators.

+120%

Follower Increase

Dramatic increase in follower evolution of +3.5K

+120%

Follower Increase

Dramatic increase in follower evolution of +3.5K

40%

Engagement Lift

Consistent content strategy boosted seller and buyer engagement rates

40%

Engagement Lift

Consistent content strategy boosted seller and buyer engagement rates

152K+

Reel Plays

Successful social strategy boosted media engagement

152K+

Reel Plays

Successful social strategy boosted media engagement

221K

Clicks

An increase of over 340%

221K

Clicks

An increase of over 340%

Gallery
"Social Gaines transformed our entire social media operation. Their systematic approach to content creation and customer service automation allowed us to scale efficiently while maintaining the personal touch our community values."

Marketing Director
Double Good

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Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.

Let's Talk Growth

Our weekly round up of what’s happening in the marketplace, to help you stay ahead of the curve.