The Challenge
Reaching busy travelers in a crowded airport environment
XpresSpa needed to cut through the noise of busy airport environments and connect with travelers who could benefit from their premium spa services. The challenge was reaching the right audience with the right message at the right time, while building a sustainable influencer program that could compete with larger hospitality brands.
Limited brand awareness among target traveler demographic
Highly competitive airport environment with numerous distractions
Need for cost-effective marketing with measurable ROI
Reaching travelers across multiple high-volume locations
Building authentic connections in a transient customer base
Our Solution
Custom Audience Targeting
Built custom lists of U.S. travelers based on Xpres Spa's top three store locations by volume.
Multi-Channel Campaign
Executed integrated campaigns across multiple channels to maximize reach and engagement.
Influencer Program Development
Created a comprehensive influencer marketing program designed to reach authentic travel audiences.
Performance Optimization
Real-time campaign monitoring and optimization to maximize response rates and engagement.
Results
