The Challenge
Creating brand distinction in a shared conference environment
NAHREP partners annually with the L'Attitude conference to bring awareness to both organizations. However, as separate entities, there wasn't much brand distinction between them, and NAHREP wasn't receiving the same level of social media support as the national conference. The challenge was to elevate NAHREP's individual brand presence while maintaining the collaborative partnership spirit.
Limited brand distinction between partner organizations
Unequal social media support compared to national conference
Need for pre-show awareness building for NAHREP specifically
Requirement for real-time live coverage during event
Balancing individual brand identity with partnership goals
Our Solution
Pre-Show Awareness Campaign
Built comprehensive awareness campaign to elevate NAHREP's presence before the conference began.
Brand Distinction Strategy
Developed clear brand messaging and visual identity to distinguish NAHREP from L'Attitude conference.
Partnership Balance
Maintained collaborative spirit while ensuring Nahrep received equal social media representation.
Live Social Coverage
Provided real-time, on-site social media coverage throughout the entire conference duration.
Results
