The Challenge
Breaking into the competitive skincare market with a new brand
Rulo Skin was a brand new skincare line born from a diverse team of scientists and physicians, aiming to help those suffering from common skin conditions. The challenge was building brand presence and relationships across potential customers and press in the highly competitive beauty market, starting from zero recognition and competing against established brands with massive marketing budgets.
No existing brand recognition in saturated skincare market
Need to establish scientific credibility and trust
Limited budget competing against major beauty brands
Building awareness for proprietary serum formulation
Securing press coverage and media attention
Our Solution
Customer Acquisition Programs
Developed incentive, ambassador, and promotional programs to attract new customers
Multi-Channel Content Creation
3+ channel support for content creation with daily audience outreach and inbox management
Press Outreach & Media Relations
Strategic press outreach securing intro meetings with major publications and media sources
Email Marketing & List Building
Social-first list building with email capture for targeted cold campaigns, to encourage product trials and adoption
Results
