Rulo Skin
Brand Launch & Customer Acquisition
How we launched Rulo Skin from zero to market leader, building brand presence and securing major press coverage with Woman's Day, Good Housekeeping, and Prevention.
Client: | Rulo Skin |
Industry: | Beauty & Skincare |
Services: | Brand Launch, Customer Acquisition, Press Outreach, Multi-Channel Marketing |
Goal | Launch new brand and build market presence |
400% | 3 | 60% |
|---|---|---|
Brand Awareness | Major Press Features | Trial Conversion |
The Challenge
Breaking into the competitive skincare market with a new brand
Rulo Skin was a brand new skincare line born from a diverse team of scientists and physicians, aiming to help those suffering from common skin conditions. The challenge was building brand presence and relationships across potential customers and press in the highly competitive beauty market, starting from zero recognition and competing against established brands with massive marketing budgets.
No existing brand recognition in saturated skincare market
Need to establish scientific credibility and trust
Limited budget competing against major beauty brands
Building awareness for proprietary serum formulation
Securing press coverage and media attention
Our Solution
Multi-channel brand building with scientific credibility.
Results
Gallery
"Social Gaines took our scientific breakthrough and turned it into a recognized beauty brand. The press coverage they secured with major publications gave us the credibility that transformed our startup into a trusted skincare solution."
Founder
Rulo Skin