Community Title Network

Fractional Marketing Direction

How we created a scalable asset management system that maintains brand consistency, while allowing local market flexibility across the fastest-growing title insurance company

Client:

Community Title Network

Industry:

Title Insurance / Legal

Services:

Fractional Marketing Direction, Asset Management System, Brand Guidelines, Video Strategy

Goal:

Unified brand story with local market characteristics

20+

Office Locations

100%

Brand Consistency

30%

Lift in Website Traffic

Community Title Network

Fractional Marketing Direction

How we created a scalable asset management system that maintains brand consistency, while allowing local market flexibility across the fastest-growing title insurance company

Client:

Community Title Network

Industry:

Title Insurance / Legal

Services:

Fractional Marketing Direction, Asset Management System, Brand Guidelines, Video Strategy

Goal:

Unified brand story with local market characteristics

20+

Office Locations

100%

Brand Consistency

30%

Lift in Website Traffic

The Challenge

Balancing corporate unity with local market relevance across rapid expansion

As the fastest-growing title insurance company in the mid-Atlantic, Community Title Network was expanding rapidly with 20+ offices. Each location needed to maintain local market relevance while presenting a unified corporate brand story. The challenge was creating a system that could scale without losing the personal touch that made each office successful.

  • 20+ offices with varying local market needs

  • Inconsistent brand presentation across locations

  • Time-consuming manual creation of marketing materials

  • Difficulty maintaining quality control at scale

  • Need for both corporate unity and local flexibility

Our Solution

A custom asset management system that scales with growth

A custom asset management system that scales with growth

Custom Asset Management System

Built a centralized platform for all branded materials, with 20+ design templates for brand consistency across recurring content pillars.

Established Analytics &Reporting

Built a reporting structure to give leadership and branch managers access to impactful data on digital marketing efforts.

Local-First Strategy

Added customizable image blocks for local content to connect communications to the regional market.

Custom Client Portal

Created a custom client portal to streamline marketing operations and maximize monthly creative budget.

Local-First Strategy

Added customizable image blocks for local content to connect communications to the regional market.

Custom Client Portal

Created a custom client portal to streamline marketing operations and maximize monthly creative budget.

Results

Driving growth through clarity

Driving growth through clarity

20+

Unified Offices

All locations now have 100% consistent brand presentation with local relevance.

20+

Unified Offices

All locations now have 100% consistent brand presentation with local relevance.

30%

Lift in Brand Awareness

Proven increase in brand awareness through lift in website traffic.

30%

Lift in Brand Awareness

Proven increase in brand awareness through lift in website traffic.

Scalability

System ready for unlimited future office expansion.

Scalability

System ready for unlimited future office expansion.

Gallery

Let's Talk Growth

Tell us about your marketing hopes and dreams, we'll help you make them a reality.

Let's Talk Growth

Tell us about your marketing hopes and dreams, we'll help you make them a reality.

Let's Talk Growth

Tell us about your marketing hopes and dreams, we'll help you make them a reality.