Social Media Is…

It’s no secret that social media is integrated into almost every aspect of digital marketing, if not on the broader scope of how business is done today. However, there is still so much confusion around what social media actually is. So let’s clear some things up: 


“We take a social-first approach to modern marketing, because it’s a space that provides holistic solutions to marketing while maximizing time, money, and resources.” 


If  I’m taking to a marketer, Social Media is: 

  • Brand Awareness
  • Lead Nurturing 
  • Consideration
  • Purchase
  • Advocacy 


If I’m talking to a digital marketer, Social Media is: 

  • SEO
  • PR
  • Content Marketing
  • Landing Page
  • Demand Generation
  • Campaigns
  • … and so much more 

If I’m talking to a business professional, Social Media is: 

  • Customer Service
  • Operations
  • Sales & Business Development 
  • Marketing 


Social Media is a powerful tool – and when used correctly, businesses can reap the monetary gains, in addition to cost savings. Social should no longer be last in marketing planning, it needs to be first.