My favorite cliche: “If a tree falls down in a forest, and no one is around to hear it, did it really make a sound?”
Social Media is a lot like this cliche because if you post content with no one around to ‘hear it’, was it really effective? If you build an audience but don’t give them content to engage with, is there really a point?
Regardless if you’re an individual or an enterprise corporation, this is a core concept that, when executed correctly, can end up helping to maximize time, money, and resources.
“Everyone needs some form of the 3C’s, content, community, and conversion to be successful on social media.”
Content is a vehicle used to communicate an intended message to an intended audience. The vehicle in which that message is delivered can range from:
- Quote Graphics
- AR / VR
- … and the list goes on
When choosing the various forms of content, it’s important to understand what your audience is currently consuming, and then ask if you have the resources to produce that content to align with customer expectations.
Modern Marketing is about creating a conversation around your products and/or services. To do that – you need an audience – and to get an audience, you need to invest the time starting a conversation.
Think of it as online networking – if you show up to an event and interact with no one, you will see no results. If you show up to an event and talk to a bunch of people, chances are you will see some type of returns.
When developing a plan for community growth, it starts with how much time per day will be spent, what tactics should be performed and then what the desired return will look like.
To better understand success, it starts with an understanding of what metrics matter to your business, based on the various stages of business you might be in. Types of conversions:
- Direct ROI – if social commerce is at play
- Return on Engagement – how much time was spent engaging, and what was the return on that time?
- What is the share of the total conversation our brand has been able to capture and steal away from a competitor?
- … and so many more ways to measure success.
If you’d like help crafting a winning social media road map for your business, let’s chat!